Reputation Management article on The Financial Review

The chief executive of Online Reputation Management Sydney, David Cannell, offers search engine optimisation – applying understanding of Google’s algorithms to change search results. It claims to improve reputations by pushing bad news off the first page of Google results. “Once it’s off the first page of Google, it’s very rarely seen by people who surf the internet,” Cannell says, citing research that 96 per cent of people don’t go past the first page. He promotes other positive or neutral sites to the top of the rankings, and works for all sorts of businesses that want certain links hidden. “Financial companies, law firms who you would assume would be able to launch a case for defamation or libel but they just see it is easier to push something off the first page of Google,” Cannell says.

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